Infographics have become a common type of content today and are widely used in content marketing.
Users love infographics because of the convenient and visual presentation of information, infographics are willingly shared on social networks. In addition, infographics have significant potential in terms of search engine optimization of web resources.
Why infographics are important for promotion
Popular and demanded content format
Infographics are the perfect format for distributing your own content. Such content is easily perceived by the audience, is well remembered and remains relevant for a long time. Readers can share it weeks, months, sometimes even years after publication. High-quality infographics are characterized by a high degree of distribution and click-through rates compared to textual content. Due to this, the ranking of the site in the search engines increases.
Infographics are 30 times more likely to be read than articles containing the same information. It is able to force the visitor to stay on the website and consume content for a long time. According to statistics, content marketing using visual elements generates more than 94% of views, and the traffic of sites using infographics is growing 12% faster than the rest.
Promotes Search Engine Optimization
Because of its relevance, dissemination and aesthetic appeal, infographics have a positive effect on a website's search engine ranking. In addition, infographics, like any image, can be optimized: you can use keywords in its description for better indexing by search engines.
Increases trust in the site
Infographics filled with interesting facts and figures improve brand awareness, increase the authority of the site in the eyes of users, promote their return visits, and therefore increase its weight when evaluated by search engines.
Allows you to be closer to consumers
Infographics can make complex and confusing questions simple and easy to understand. Companies in highly specialized industries can use infographics to communicate with their audience in a language they understand, making their products or services more accessible. 70% of consumers say this content marketing helps them feel closer to the company.
Attracts people's interest
Even if interest in infographics wanes over time, they still grab the attention of users. Google Trends reports show that interest in the term "infographics" (and hence the search for thematic infographics) is still strong.
Promotes the expansion of the subscriber base
Infographics can increase overall engagement with your audience by increasing the number of likes, shares, and comments they generate. Adding interesting visuals to infographics can increase audience engagement by almost half.
Increases the number of backlinks
Infographics are viewed today as one of the most effective methods of generating backlinks - a popular practice in search engine optimization. It is important to remember that the value for search engines is not so much the number of links, but their quality - mentions of your site on authoritative and thematically relevant resources are more valuable. This can be achieved, for example, by sending the infographic to customers by email or by arranging to host it with bloggers and social media influencers.
Infographics come in handy for promo
67% of consumers consider having crisp, detailed visuals more important than text content without images. Infographics can be used to produce other promotional materials such as banners, posters, flyers, brochures or presentations.
How to create an original infographic
Now let's talk about how to create truly informative and creative infographics that can attract and retain visitors to your site. The effect of a well-designed and original infographic will reward you for the time you put into creating it.
So, to create your infographic, follow these steps:
1. Collect useful and interesting information
Quality infographics start with useful and original content. No matter how beautiful your infographic looks, it won't catch the user's eye without new, relevant, useful and inspiring information.
2. Define your audience
The target audience determines the style of the infographic and the tone of your visual message. For example, if you are targeting mainly students, then your message is likely to be emotional, inspirational, and not too formal.
3. Create a compelling story
It is one of the best ways to present information visually. While it may not be suitable for every occasion, if you managed to work out the plot for your infographic, then half of its success is assured. Once you've identified your main message, create a compelling story that will hold your readers' attention from start to finish.
4. Design the layout
Before you start working on the direct creation and content of infographics, it is worth creating a carefully planned layout, providing a place for each element.
5. Create an infographic
You don't need to hire a designer to create a good infographic - just like you don't need to hire a programmer to create a website. There are many online tools on the net with free templates that will allow you to do this on your own.
At the end of infographics, always include a link to your site as a source and include a call to action that will lead readers to the landing page. Before completing the infographic, make sure it is free of grammar, spelling, or any other inaccuracies.