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Branding Guide from A to Z: How to Create a Legendary Brand?

Want your business to become as recognizable as your favorite brands?

Many of us are tired of hearing about what a brand is and how important it is for any business to have one. I get it. The word “brand” elicits a chain reaction of seeing well-known companies' logos in your head.

I bet if you compare and contrast brands, you'll see connections and similarities in what makes them successfully recognizable. Is it magic of science that propels business into a powerhouse brand? The world may never know.

Today we're sharing with you the formula to create turn your business into a recognizable brand.

To create a successful brand, it starts with your logo. But where do we begin? The key to answering this question is to know your audience - you need to understand who they are, what they need, and how they perceive your company. How does your company support its values and beliefs? Is your business honest with the way it acts? These perceptions are important because employees and customers create have positive or negative feelings about your company culture.

Can your customers see you not just as a brand but as a company with a human element? Are your actions authentic and true to your brand ethos? If you are, then you're attracting like-minded people who can create real and lasting relationships with your brand.

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A good logo can answer all these questions because it shows the people who you are, what you stand for, and what you represent.

A good logo inspires people to improve themselves, to act, and to believe they can be better.

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Choosing your brand's colors

Deciding on the right color combination is crucial in developing a strong presence. To do this, it is important to find out colors are used in the industry you're in, which includes your competitors' logos. Find out what works and what doesn't.

The selected colors must fit your brand's mission and philosophy. It's good to remember that colors have certain meanings and represent different feelings.

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Logo trends

When thinking of logo designs, it's important to know that logos are divided into 3 types: symbol/figure, lettering, and a combination of drawing and lettering.

In recent trends, we've seen brands use emblems to represent them. This trend is gaining a lot of traction, even though we've seen this style in the automotive industry.

To gain retention and recognition, the logo must be unique. It should reflect a deeper interpretation of the brand that evokes certain emotions and memories.

Many logos that we see today have undergone several evolutions from its original design form. Two great examples of this are Apple and Starbucks.

Knowing which kind of logo works best for your brand will depend on several factors: what your products are, who your target audience is, and your brand's mission and culture.

Combining elements also work well for logos. The combination of text and symbol is a classic solution. When your brand gains recognition over time, the symbol or emblem can stand on its own. You can also separate the elements based on your marketing needs.

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It’s possible, even with a small budget!

Yes, it's possible! Nike's logo story is an amazing example. The swoosh logo is created by then-college student Carolyn Davidson for just $ 35. The decision to make the logo simple allows the brand to develop and adapt around it. This is perhaps one of the main reasons why we are so familiar with this brand.

If you're working under a limited budget, approach this task carefully and creatively. Anything is possible with an open mind!


Creating a recognizable brand is not easy, but following these steps give you an advantage in developing successful logos. Money isn't everything when it comes to creating your logo. Understanding where your brand stands, who your audience is, and what your brand represents are important factors that help you create logos that deliver results.