Promotional sales for the holiday. New expansion campaigns. Fresh product releases. What is their common denominator? They all need advertisements. Ads that will reach a bigger, wider audience which means more exposure and better sales.
Consumers have asked us, “Are Google Ads better than Facebook Ads for my business?” Our response? It depends. We’re here today to explain our answer.
What are Facebook Ads?
Facebook Ads are a form of social media advertising that focuses on the largest social networking site in the world. Facebook has more than 2 billion users, and is still growing, and is the perfect place to advertise new products, promote sales, or introduce campaigns. With paid social advertising that can track consumer patterns and behavior, it is easy for companies to tailor their ads to a specific target audience.
What are Google Ads?
Google Ads, on the other hand, is a platform created by Google to provide companies a space to display their ads. Google is the leading search engine in the world with approximately 70% of online users searching for the latest trends, products, viral videos, and the newest restaurant in town. To date, Google Ads is the most popular form of PPV advertising.
Which route should you take?
This question is where we almost always reply, “It depends.” It depends because not all businesses are the same, and they have different goals and needs. Say, for example, you’re a clothing company that’s launching a new set of edgy t-shirt designs, Facebook Ads would be a better fit because you can easily target your audience – the young, hip fashion-forward users of Facebook.
But if you’re a t-shirt manufacturing company looking to grow your market, Google Ads is the better option because clothing companies, like the one we mentioned above, will be looking for manufacturers they can buy t-shirts from and print their design on it. Where do companies search for manufacturers or producers? You guessed right, Google.
There is no right or wrong way when it comes to using Facebook Ads or Google Ads. Perhaps, the better question to ask, as business owners, is, “What kind of advertisement do I need?” Because essentially, given that you have enough advertising budget, you can both pay for Facebook Ads and Google Ads, both are amazing tools that can boost a brand’s profits. But if you need to prioritize one, you need to know what your needs and your goals are.
Need help deciding which route you should take? Have more questions about PPV ads? We provide consultation services that enlighten businesses when it comes to important decisions like choosing the right online platform to use for your next ad campaign.