The success of the entire site depends on the quality of the design. Therefore, it is very important to follow the trends, to understand which tools are fashionable in the field of site building, and which are already considered outdated.
In this article, we will tell you which web design trends in 2021 are becoming relevant, and which should be forgotten.
Website Design Trends 2021 - Examples and Descriptions of Key Elements
First of all, design trends have affected mobile gadgets. In the past year alone, mobile page views have surpassed that of laptops and computers. It is logical that the design of the responsive version of the site should correspond to this. More recently, the appearance of the adaptive version of the resource was limited - there were no bright elements that added weight to the pages, various full-size banners and triggers due to the limited size of the displays. Today, when smartphones and tablets have become highly intelligent, when the system recognizes the request by voice and voice bots have appeared, and the performance of the gadget and the size of the diagonal of its screen allows you to include absolutely any tools in the site design, more opportunities have appeared for developers. This influenced web design trends in 2021.
Now let's move on directly to the visual elements and styles that are gaining popularity and are in trend in 2021.
The concept of storytelling came to us from the west and was firmly entrenched in one of the content directions. Today, it is very common to find storytelling on social networks that convince the reader to purchase some product or service, referring to the story of how he helped the author. But a few years ago, the principle of storytelling was entrenched in web design, showing good results.
With the help of a visually designed story that is told to the visitor, you can keep his attention for a long time, motivating him to take further actions: to look at the site, learn more about the company, its products or services.
Storytelling can be in the form of video, GIF animation, or it can be divided blockwise and placed along the entire length of the page. This is especially useful if it's a long homepage or landing page.
The trend for large white space appeared relatively recently - in 2016-2017. However, he has made a solid foothold in web design thanks to his ability to focus on the main sentence.
Large white space visually enlarges the screen, prevents the user from losing concentration. In addition, this color is combined with all others, so you can choose absolutely any shades as accents or design ideas. And they will look just great.
A fresh trend that will always be relevant from now on. Adaptive logos, which, depending on the size of the screen of a mobile device, can automatically adjust to it, will be able to perform two functions in one fell swoop: the company will keep its brand in front of the target audience regardless of its mobile device and the search engine, when analyzing the mobile version of the site, will assess the behavioral factor, improving position of the resource in the search results.
Studio minimalist photos
Try the vibrant, multi-element photos on your website instead of high-quality shots that show just one element that reflects the idea and concept of the company. This will focus the visitor's attention and prevent them from being distracted. Today, such pictures are in trend. And thanks to their effect, they will remain in it for a long time.
No one will ever be able to prohibit you from using bright colors in the design of your site if they emphasize the general idea. Colors convey emotions, and emotions are the most important thing for the user. At the sight of juicy and flashy colors, correctly matched to each other, your target audience will appreciate your courage, staying on the site and continuing to use it.
Non-standard block arrangement
The classic way of arranging blocks is already considered obsolete. No, it does not lose its effectiveness, but thanks to new methods of presenting information, it can be significantly increased. Try to structure information using the broken grid method, randomly placing blocks throughout the page. This solution creates a new round in terms of aesthetics - it heats up the user's interest and allows even a narrowly focused company not to go beyond the corporate identity.
However, to use this method of placing blocks, you must very carefully consider the structure of the site. Do not forget that we read from left to right, therefore, all the most important information should be on the left side.
Full screen video
While info content maximizes the exposure of a company, its competitive advantages and services, full-screen videos can do just as well. Firstly, background videos make the site design unusual, modern, which increases visitor engagement and leads the project to greater efficiency. Second, videos might not be the worst story about a company. In this case, the user does not need to scroll down the page to find information of interest to him.
In fact, the feature with full-length videos as the main background has appeared a long time ago. She managed to be at the top of popularity and left as an unnecessary element, due to the inability to support mobile devices and the high weight, which led to a decrease in the site loading speed. But the performance of the gadgets and the technical possibilities of optimization brought the video back as the main background to the system again. This means they can again take the lead in design development in 2021.
Geometric shapes and patterns
This trend is relatively recent. It was born in 2016, developed in the 17th and will continue to gain momentum in 2021. Mixing different geometric shapes can give great results. The right choice of patterns and shapes will help create a coherent and attractive composition that is highly regarded by the web user. And, despite the fact that 2D technology is gradually losing ground, yielding to 3D, such techniques can significantly refresh the concept of design, making it modern and very interesting.
GIF images (animation)
If cinemagraphs are a novelty in the field of design, then animation is a classic. And the classics, as you know, never go out of style. GIFs grab attention as much as possible and allow, without long eloquent descriptions, to make it clear to the user what the company on whose website he is offering him.
Juicy graphics and images
The usual and standard photos on the site are getting cramped. A sophisticated consumer needs something new, interesting, unusual and extraordinary. Graphics comes to the rescue. Yes, not simple, but ultra-bright, variegated, and creating an accent on itself. Evaluate for yourself how such graphics attract attention and motivate the visitor to take further action - to look through the entire site to make sure of its real coolness.
If the bright graphics are not adjacent to the theme of the site, then photographs or images will help out. But they must also be juicy and of high quality.
By the way, a great solution would be to use a full-size photo as the main background. In general, this technique is more relevant for landing pages, but no one limits you. Be sure that such a solution will perfectly fit into a business card site or promo.
Design with 3D images is considered fashionable a priori. 3D technologies are used everywhere and are actively influencing web design styles in 2021. And, given the trends in augmented and virtual reality, 3D graphics are sure to receive an even greater impetus in the current year.
Trends in web design are constantly changing, improving, and modernizing. That is why for the success of your brand’s identity be sure to follow them. If you have any questions concerning new web design trends, don’t hesitate to contact us anytime. We’re at your disposal.